Illustrated portrait of Subi

Hi, I'm Subi, an Experience Designer with 6+ years of experience designing enterprise tools for banking. I turn complex, high-stakes workflows into clear, usable experiences for admins, developers, and operations teams.

Based in Austin Texas

Admin portal

2023-2026

Led end-to-end UX for an enterprise Admin portal used to manage organizations, users, and operational oversight. Simplified complex administrative workflows into clear, scalable experiences.

API Sandbox

2021-2024

Designed an internal tool that lets product managers upload API specs and simulate responses before production. Led research and an in-product onboarding experience that cut the learning curve for infrequent users and reduced load on the support team.

Citi Dashboard redesign

2019-2021

Part of the design team behind Citi's dashboard redesign, improving efficiency, discoverability, and digital engagement. Designed key features and flows that helped customers find and manage their accounts with less effort.